Luxury Redefined by L'Oréal

L’Oréal Luxe – Strategy & Performance 2025 | L'Oréal Finance
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Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Luxe
A relentless pursuit of the extraordinary
With a growing portfolio of 27 iconic and complementary brands, L’Oréal Luxe combines culture, craft, meaningful commitments, memorable experiences and breakthrough innovations to satisfy all consumer luxury aspirations.
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2025 highlights
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No. 1
in all four regions
No. 1
in fragrances worldwide
No. 1
feminine fragrance worldwide with Yves Saint Laurent Libre
Video transcript: 2025 highlights
Logo L’Oréal Luxe
2025 Highlights
15 years outperforming the luxury beauty market
No.1 worldwide
No.1 in fragrance
YSL Libre: No.1 feminine fragrance
Game changing milestones
Mutine, 1st fragrance launch with Miu Miu
Prada Paradigme, 1st masculine launch of the year
Lancôme Absolue, breakthrough longevity science
HR Replasty 50PX, redefining repair efficacy
Newcomers
25 iconic brands in 2024
+ 2 = 27 iconic brands in 2025
Jacquemus
And soon… (when all regulatory approvals are obtained):
Creed
Balenciaga
Bottega Veneta
Redefining the future.
Logo L’Oréal Luxe
Message from Cyril Chapuy
Performance
Highlights
Our brands
Cyril Chapuy
President, Luxe
"In a multidimensional luxury landscape spanning accessible, prestige and ultra-premium luxury, we continue to diversify our beauty offerings through creativity, craftsmanship and innovation, to win over aspirational and established luxury consumers all over the world."
2025 Performance
+2.8%
like-for-like growth
+0.0%
reported growth
Momentum accelerated in the second half of the year, with growth reaching +3.6% and close to +5% outside Travel Retail in Asia. The Division strongly outperformed a selective market at around +1%. L’Oréal Luxe thus reinforced its global leadership position – with 2025 marking a new milestone as the Division became the number one player in North Asia – securing market leadership across all regions. The Division achieved double-digit growth in emerging markets and strongly outpaced the market in Europe – notably in the DACH and Spain/ Portugal clusters. In North America, the Division demonstrated firm resilience. In North Asia, momentum accelerated in the second half as the selective market in China returned to growth.
Discover the highlights of 2025
L’Oréal forges landmark luxury alliance with Kering
Find out how the exclusive partnership between L’Oréal and Kering is aiming to reshape luxury beauty and seize new opportunities in high potential categories.
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Fragrance: striking all the right notes
Discover how L’Oréal is dominating the world of fine perfumery, through the crafting of iconic scents and experiences combining art, science and innovation.
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Giorgio Armani: how L’Oréal will continue the Maestro of elegance’s vision in beauty
A tribute to Giorgio Armani, a visionary creator and entrepreneur, who together with L’Oréal, built one of the most desirable and enduring beauty brands in the world.
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Elevated and efficacious: L’Oréal’s twist on medical luxury
Discover how L’Oréal aims to excel in medical luxury, combining cutting-edge science with exceptional experiences to redefine high-performance skincare.
Read more
L’Oréal forges landmark luxury alliance with Kering
L’Oréal and Kering announced an exclusive long-term partnership that brings some of the world’s most iconic names in luxury beauty into L’Oréal Groupe and signals an ambitious expansion into high potential categories.
The agreement encompasses the acquisition by L’Oréal of the prestigious House of Creed, a leader in luxury niche fragrance, and also includes 50-year exclusive licenses to create beauty and fragrance products for Kering’s couture brands, Bottega Veneta, Balenciaga, and Gucci ; as well as a 50/50 joint venture with Kering to explore opportunities in luxury, wellness and longevity, combining L’Oréal’s innovation and expertise in these fields with Kering’s deep understanding of the luxury client.
This strategic alliance follows key L’Oréal-led investments and launches in 2025, including a minority stake in the Oman-based haute perfumery house Amouage, an exclusive beauty partnership with Jacquemus, the acquisition of the Medik8 skincare brand, and the launch of its first Miu Miu fragrance, Miutine. Each extraordinary brand strengthens an already formidable portfolio, further positioning the Group to capitalise on the quest for luxury.
Fragrance: striking all the right notes
L’Oréal Luxe continues to lead a growing fragrance market, achieving growth and propelling our feminine, masculine and haute perfumery collection fragrances to a new level. This success is driven by an exceptional and highly complementary portfolio of iconic brands and signature scents that respond to all consumer fragrance aspirations at all luxury price points. Our bestsellers, particularly iconic fragrances such as Yves Saint Laurent Libre and MYSLF, Prada Paradoxe, Lancôme La Vie Est Belle, Valentino Born in Roma Donna and Uomo, Ralph Lauren Polo and Armani Acqua di Giò, continue to feature among the global top 15 fragrances . Miu Miu Miutine and Prada Paradigme represented milestone fragrance debuts in 2025.
L’Oréal has pioneering expertise in scent design, thanks to a unique fusion of art and science. Through a dedicated team of over 100 in-house olfactive experts and collaborations with world-class perfumers, we ensure excellence from ingredient to bottle. This technical mastery ensures haute perfumery that delivers superior lasting power and “bloom”. Osmobloom, developed in partnership with Cosmo International Fragrances, is a breakthrough in sustainable scent extraction that uses an air capture technique to collect the fragrant molecules naturally exhaled by flowers without heat, water or chemical solvents.
This expertise translates into ultra-premium collections such as Yves Saint Laurent Vestiaire – a collection of scented tributes to the YSL brand styles, Valentino’s Anatomy of Dreams, Armani Privé, Prada Olfactories, and Maison Margiela’s blockbuster success with Replica. Luxury beauty is also about consumer experiences that create memorable connections. Brands like Aēsop bring this to life through rituals that transform a simple store visit into an immersive exploration of scent and story, art and architecture.
Giorgio Armani: how L’Oréal will continue the Maestro of elegance’s vision in beauty
It was with profound sorrow that we received the news of the passing of Mr. Giorgio Armani at the age of 91 in September 2025. An unparalleled figure of fashion and culture, Mr. Armani built one of the most important couture and luxury houses known today, and he will be deeply missed by all at L’Oréal.
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