Premium Innovation for Hair Professionals

L’Oréal Professional Products – Strategy & Performance 2025 | L'Oréal Finance
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Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Professional Products
Shaping the future of professional beauty
The Professional Products Division is fuelled by booming consumer demand for haircare and elevated salon services, and strengthens its global leadership thanks to cutting-edge innovations, an unrivalled portfolio of brands and a successful omnichannel strategy.
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2025 highlights
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No. 1
worldwide with 27% market share
>3 m
hairstylists worldwide interact with the Division
190,000
hairstylists reached through the Head Up programme
Video transcript: 2025 highlights
Logo L’Oréal Professional Products
2025 Highlights
No.1 in professional beauty
+7.5% sales growth like-for-like
€5bn sales landmark
27% record market share
Interacting with more than 3 million hairstylists
Unrivalled portfolio
09 sensational brands +1=10
Brand logos
Leading the golden age of hair
Kérastase Gloss Absolu: biggest launch ever
Redken ABC 24/7 Serum
Matrix Food For Soft
Relaunch of Majirel by L’Oréal Professionnel
Premiumizing the salon experience
New treatments
Cutting-edge BeautyTech devices
L’Oréal Professionnel AirLight Pro
Kérastase K-Scan
We are shaping the future of professional beauty.
Logo L’Oréal Professional Products
Message from Omar Hajeri
Performance
Highlights
Our brands
Omar Hajeri
President, Professional Products
"2025 was a year of outperformance. We are going full speed ahead, leading in premium, while blazing a trail for new trends and ever-more sophisticated routines. We achieve this together with hairstylists, the ultimate advocates for the golden age of hair."
2025 Performance
+7.5%
like-for-like growth
+5.7%
reported growth
The Professional Products Division significantly outperformed the professional beauty market, growing in volume and value. Sales passed the €5 Bn 5 billion euros threshold for the first time. The Division grew across all regions, fuelled by its strong performance in Europe and China as well as its continued expansion in emerging markets – notably Brazil, Mexico, GCC and India. In a very dynamic premium haircare market, Kérastase recorded another year of remarkable double-digit growth. The integration of Color Wow is well underway and will open significant opportunities for international expansion.
Discover the highlights of 2025
Going great lengths to lead in premium haircare
Discover how we combine an unrivalled brand portfolio with on-trend innovations to lead in the premium haircare category.
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A unique relationship with hairstylists
Learn how we are empowering over three million pros through digital tools, education and industry-leading products to re-energise their business and elevate salon services.
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A full omnichannel model
Explore how we capitalise on our growing footprint in salons and online, and our digital expertise, to offer consumers the best of professional beauty anytime, anywhere.
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Accelerating growth in emerging markets
Learn how we are expanding in India, Brazil, Mexico and the GCC by combining targeted innovation, education, and elevated consumer experiences.
Read more
Going great lengths to lead in premium haircare
The fast-growing premium haircare market is bringing a fundamental shift in professional beauty, driven by lasting trends such as increasingly diverse hair types (curly, coily or textured) to long hair styles and scalp health concerns. Inspired by social media, today’s consumers are treating their hair with the same level of care as their skin, adopting sophisticated, multi-step routines.
Leveraging the industry’s most powerful brand portfolio, the Professional Products Division grew +15% in the premium haircare segment. Our success is fuelled by “superhero” treatments and disruptive innovations benefitting from the latest scientific breakthroughs from L’Oréal Research & Innovation. In 2025, we continued to premiumise our offer with new serums, oils and mists, launching for example the Kérastase Gloss Absolu range with its unique hydra-glazing technology, and Redken’s Acidic Bonding Concentrate 24/7 night and day serum. Redken is now the number one premium haircare brand in the US , while Kérastase is the number one haircare brand online worldwide .
The recent acquisition of Color Wow, one of the world’s fastest-growing professional haircare and styling brands, also underlines our strategy to accelerate in premium styling, fuelled by growing demand from Gen Z consumers.
A unique relationship with hairstylists
From providing unique advice and expertise in the salon chair to sharing tips with passion online, the role of hairstylists keeps evolving. The Professional Products Division is by their side as they transform their business models and salon services.
We have a comprehensive digital ecosystem for serving, selling and educating that has become an everyday resource for hairstylists worldwide. This includes our e-commerce sites, SalonCentric in the US, and L’Oréal Partner Shop in 37 countries. Furthermore, our online educational site, L’Oréal Access, focuses on continuous upskilling through haircare and colour training, high level certifications and masterclasses, and is complemented by L’Oréal Business Academy (LBA) for key business skills.
Beyond this, we are also committed to be the caring edge of our industry, supporting wellbeing and sustainability. The L’Oréal Professionnel brand has championed hairstylists’ mental health since 2023, reaching over 190,000 professionals through its Head Up programme. In addition, our Hairstylists for the Future programme empowers salons to embrace a sustainable transition providing education, tools and partnerships around water conservation, waste recycling, and renewable energy.
A full omnichannel model
2025 was a year of outstanding growth, outperformance and expansion for the Division as we crossed the €5 billion mark: a testament to our winning omnichannel strategy deployed over recent years. We are accelerating our transformation to meet consumers wherever they shop.
Our Division is strengthening its presence across 400,000 salons worldwide , while capturing double-digit growth in selective retail and e-commerce, increasing our reach with younger and digitally engaged consumers. Today, these complementary channels represent 39% of our total sales, making our business model more efficient, resilient and scalable. Our successful diversification gives us the firepower to keep investing behind our brands and supporting hairstylists to make salons more desirable, profitable and sustainable.
Cutting-edge technology is also part of our transformation to further strengthen our competitive edge. We…

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