Democratizing Beauty at Global Scale

Consumer Products L’Oréal | L'Oréal Finance
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Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Consumer Products
The beauty democratisers conquer new audiences
The Consumer Products Division is democratising and premiumising the mass market and bringing the best of beauty, thanks to powerful brands and a finger on the pulse of all consumer trends.
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2025 highlights
Text version
No. 1
L’Oréal Paris is the world’s number one beauty brand
+11.8%
growth in haircare
>40%
of growth contributed by emerging markets
Video transcript: 2025 highlights
Logo L’Oréal Consumer Products Division
2025 Highlights
We are the beauty democratizers
Our scale is our power
Forefront of mass beauty
L’Oréal Paris, No.1 beauty brand worldwide
Maybelline New York, No.1 makeup brand worldwide
Garnier, masters of content at scale
NYX Professional Makeup, 2025 mass beauty brand of the year (Beauty Inc.)
Mixa Sensitive Skin Expert, champion of mass medical in Europe
Breakthrough launches
L’Oréal Paris Infaillible Setting Spray
Garnier Curl Method
Maybelline New York Mascara Colossal Bubble
NYX Professional Makeup Lip IV
L’Oréal Paris Glycolic Gloss
K-Beauty wave
3CE No.1 K-makeup brand in the world
Dr. G Korean skincare newcomer
We democratize and premiumize beauty for all.
Logo L’Oréal Consumer Products Division
Message from Fabrice Megarbane
Performance
Highlights
Our brands
Fabrice Megarbane
President, Consumer Products
"As a Division, we experienced sequential acceleration quarter after quarter, as well as being the growth engine of the mass beauty market. The key is that we do it together. CPD’s performance embodies the power of collective energy, with the diversity of our brands and talent being instrumental to our success."
2025 Performance
+3.5%
like-for-like growth
+0.7%
reported growth
Growth accelerated between first and second half, reflecting the step-up in innovation, particularly haircare and makeup. All four global brands grew: L’Oréal Paris, the number one beauty brand in the world, and NYX Professional Makeup had another strong year. Among the regional brands, stand-out performances came from Mixa in Europe and 3CE in Southeast Asia. The recently acquired Dr.G brand has been successfully integrated. In North America, growth saw a remarkable acceleration. In Europe, growth remained solid with noteworthy performances in Southern Europe. Haircare advanced in double digits and was the Division’s single biggest growth contributor.
Discover the highlights of 2025
Winning new consumers in key demographics
Learn how we are engaging consumer segments like Gen Z, men and boomers to grow the market and democratise beauty at scale.
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From Brazil to the world: L’Oréal innovation in skin and haircare
Discover how our Brazilian Research & Innovation (R&I) team is starting local then going global, by delivering breakthrough hair and skincare solutions.
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Making big waves in haircare
Explore how we are meeting booming consumer demand for haircare through innovative solutions and a sustainable approach to beauty routines.
Read more
From “indie” brand to global phenomenon: the story of NYX Professional Makeup
Discover how NYX Professional Makeup blends indie creativity with L’Oréal’s global beauty expertise for iconic pop culture collaborations that resonate with Gen Z across all communities.
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Winning new consumers in key demographics
Through targeted innovations and successful brand and go-to-market strategies, the Consumer Products Division is expanding its reach, attracting new consumers from fast-growing demographics across the most desirable categories.
To connect with digitally savvy Gen Z consumers, the Division combines trendsetting products with an agile, online-first approach. NYX Professional Makeup continues to ignite the appetite of Gen Z beauty lovers by nurturing a vibrant content creator community. Tapping into the trend for natural, science-backed skincare solutions, Thayers is now the number one toner brand in the United States , building a trusted following with Gen Z and millennials through compelling influencer-driven activations.
The Division is also putting men at the heart of beauty conversations and campaigns. Beyond its Men Expert range of skincare, beard care and grooming essentials, L’Oréal Paris has seen increased demand for its Elvive Growth Booster Scalp Serum, thanks to the visibility of its new ambassador, Carlos Sainz. Other key Division brands including Garnier, Mixa, and Dr.G are broadening their offerings with inclusive, unisex product ranges.
Women over 60 represent a significant growth opportunity, particularly in skincare, as they often invest more in their beauty routines. Building on its scientific expertise as the number one anti-ageing skincare brand, L’Oréal Paris is catering for the unique beauty needs of mature women through dedicated solutions such as its Age Perfect range, with actress Gillian Anderson as its new spokesperson.
From Brazil to the world: L’Oréal innovation in skin and haircare
Brazil is one of the world’s largest beauty hubs and a pivotal market for L’Oréal’s Consumer Products Division. Its unique population diversity, encompassing all eight hair types and 55 out of 66 skin tones globally, makes it a perfect testing ground for innovation. A dedicated L’Oréal R&I centre in Brazil is creating breakthrough hair and skincare products tailored to local needs that are now ready for the global stage.
Garnier’s Vitamin C Toque Seco (Dry Touch) skincare line is a compelling example of local-to-global innovation. Developed through collaboration between our scientists in Brazil and Japan, this trio of facial moisturisers with a unique “light as air” texture and active ingredients, directly addresses the common Brazilian complaint of heavy moisturisers that lead to oily or shiny skin. Launched with our largest 360° campaign to-date in Brazil, Vitamin C Toque Seco is transitioning from a local bestseller to a global rollout in less than one year.
Another prime example is the L’Oréal Paris Dream Liso (Liso dos Sonhos) hair care range. Made for the multitudes of Brazilian women with straight or straightened hair who have spent extensive hours in hair styling, our relaunched Dream Liso line offers advanced formulations across shampoos, conditioners and serums. The range has achieved historic market share – boosted by massive consumer advocacy focusing on faster and longer-lasting results – further strengthening Elvive’s position as Brazil’s leading haircare brand.
Making big waves in haircare
Consumers are increasingly savvy and sophisticated in their haircare routines, transforming haircare into a dynamic growth engine for the Consumer Products Division. Our innovat…

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