The BeautyTech Revolution Is Here

Beauty Tech Acceleration with AI & Digital Innovation | L'Oréal Finance
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Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Beauty Tech acceleration with AI
Technology is transforming the beauty landscape, expanding consumer awareness and appetite for increasingly sophisticated, tailored beauty routines. Through Beauty Tech, L’Oréal is delivering a new generation of beauty powered by tech, continuously reinventing the consumer journey with new touchpoints, adapted content, new services and growth channels. In parallel, tech and AI are empowering our employees across the world with augmented capabilities from innovation to operational excellence.
Message from Barbara Lavernos and Asmita Dubey
Highlights
FAQ
8,000
digital, tech and data talents
65,000+
employees upskilled on generative AI
60,000+
employees use L’Oréal GPT
120+ m
uses of our Beauty Tech services across 66 countries and 31 brands
World’s richest beauty database with millions of data points
Barbara Lavernos
Deputy Chief Executive Officer of L'Oréal, in charge of Research, Innovation & Technology
"Technology is a powerful enabler and the engine of our Beauty Tech leadership. Our unique beauty data platform combined with next-generation technologies super-charged by AI is dramatically accelerating our ability to innovate, create and deliver new consumer beauty experiences with unprecedented speed and scale."
Asmita Dubey
Chief Digital & Marketing Officer
"While the beauty journey evolves, the consumer remains our North Star. By fusing math and magic, we are augmenting marketing to lead a new era–one where data-driven precision and human creativity converge to create unique, personalised experiences for every consumer."
Discover the highlights of 2025
L'Oréal: a great place for innovators
Learn how L'Oréal's technology partnerships and investments in tech and AI are driving the next generation of our Research & Innovation.
Read more
Data-driven, AI-powered employees
Discover how data and AI are powering our teams across the world to enable augmented and real-time decision-making.
Read more
Fusing art and science to capture hearts and minds
Explore how L'Oréal is reshaping consumer beauty experiences and engagement through human creativity super-charged with AI.
Read more
L'Oréal R&I x IBM: pioneering AI-driven formulation for beauty
Discover how L’Oréal is shaping the future of beauty formulation with AI.
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L’Oréal: a great place for innovators
Our use of artificial intelligence is continuously expanding. For example, in Research, we are working with IBM to build a custom AI model to help accelerate the process of formulating using advanced biotech and sustainable raw materials; while the use of hair digital twins, where advanced virtual modeling can help predict the effects of new active ingredients on various hair types, is supporting innovation in haircare.
We are also partnering with many talented startups such as NanoEntek, whose innovative, lab-on-a-chip technology features in Lancôme Cell BioPrint, a device that uses patented skin surface biomarker analysis to visualise future skin beauty longevity trends. K-SCAN, an AI-powered smart camera that provides personalised hair recommendations and routines, has been shown to boost salon sales by an average of + 23% . By placing these diagnostic tools directly in the hands of consumers and professionals, we are democratising precision beauty.
As such, L’Oréal is both an innovator and magnet for innovators, having recently been named Fortune magazine’s “Most Innovative Company” in Europe . Our open innovation approach combines internal beauty and tech expertise with the best of external, cross-industry talent and innovation. L’Oréal collaborates with diverse partners including startups, academics, incubators and Big Tech – resulting in the world’s largest beauty ecosystem – to accelerate our Beauty Tech ambitions. In 2025, this approach earned us several accolades including Time magazine’s “Best Invention of 2025” for the L’Oréal Professionnel AirLight Pro infrared hair dryer created with Zuvi and the Lancôme Rénergie Nano-Resurfacer created with Nanomed, along with five CES innovation awards and 11 Cannes Lions, including a Grand Prix for L’Oréal Paris, showcasing our creative excellence.
Data-driven, AI-powered employees
L’Oréal has the world’s richest beauty database with millions of data points about skin and hair scientific knowledge, beauty formulations, consumer trends and routines. It is thanks to this goldmine of data and our expertise in data science that we can bolster our AI efforts. We empower our 4,000 scientists and 8,000 tech, digital and IT experts with these insights to develop beauty innovations that boost engagement, conversion and loyalty. This deep understanding is reinforced by Consumer Loop, our internal proprietary digital platform that captures millions of real-time, authentic consumer ratings and reviews of our products in more than 150 countries. These insights help us to deepen our understanding of consumer desires, improve our products, and introduce new offerings at speed and scale.
In parallel, our employees are direct beneficiaries of the skills revolution triggered by AI. More than 65,000 employees were trained on responsible use of generative AI, with our “Gen AI for All” programme expanded to employees in our plants, distribution centres and points of sale. Our secure L’Oréal GPT tool is now used by over 60,000 employees, with a +25% growth compared to last year, ensuring teams are equipped to leverage new technologies that spur innovation and drive unparalleled operational efficiency.
Lastly, we are collaborating with NVIDIA to leverage their AI Enterprise platform for rapid development and deployment of AI across our entire business .
Fusing art and science to capture hearts and minds
The beauty landscape is evolving at incredible speed. L’Oréal is reshaping its relationship with consumers by augmenting its marketing, thanks to a powerful blend of human creativity and advanced technologies.
We harness the power of AI throughout, from eye-catching content creation to personalised services and marketing strategy. CreAItech, our in-house Gen AI Beauty Content Lab, empowers thousands of users to generate unique, on-brand images and assets for diverse platforms and audiences. Many brands including L’Oréal Paris, Yves Saint Laurent Beauty and Maybelline have used CreAItech internally and externally. This technology is the result of a close and successful collaboration with our key partners, NVIDIA, Google and Adobe.
Two innovations from 2025 are helping consumers to make informed choices, increasing sales conversion and basket value. In the United States, AI-powered L’O…

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