Cookie empire Brooki Bakehouse to launch first Melbourne store

Name: Cookie empire Brooki Bakehouse to launch first Melbourne store
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Cookie empire Brooki Bakehouse to launch first Melbourne store
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Cookie empire Brooki Bakehouse to launch first Melbourne store
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Market Insights
Belinda Palmada
First published
23 April 2026, 1:00pm
Australia’s cult dessert brand Brooki Bakehouse is finally coming to Melbourne.
The viral sensation will launch its first Victorian location at Chadstone Shopping Centre on Thursday, May 7.
Brooki Bakehouse Australian CEO Andrew Head said the brand had been inundated with requests from Victorian fans.
“Melbourne has an incredible foodie culture, and we have had so much demand from our community to go there,” Mr Head told News Corp Australia.
“An opportunity came up with our partners at Chadstone, so naturally we jumped at it. It is time for the brand to meet our audience wherever they are.”
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Australia’s cult dessert brand Brooki Bakehouse is finally coming to Melbourne. Picture: Supplied
The move marks a major step in the company’s national expansion.
Founded by Brooke Bellamy in 2022, the brand currently operates kiosks and a flagship store in Fortitude Valley, with a presence at Sydney Airport and internationally in the United Arab Emirates.
Mr Head said the Melbourne launch was just the start of the brand’s Victorian footprint.
“We want to replicate all the great things we’ve done in Brisbane and show our supporters in Victoria what that looks like,” he said.
“We also have some further locations coming up in Melbourne as well in the pipeline.”
The cult bakery promises the same “theatre” experience that has seen queues wrap around the block at its Brisbane flagship store.
Brooki Bakehouse founder Brooke Bellamy. Picture: Supplied
The new Chadstone kiosk will offer “hot cookies” and allow shoppers to watch the baking process in-store.
Ms Bellamy will be on-site from Thursday to Saturday to personally welcome customers.
While Brooki Bakehouse is eyeing further international expansion, Mr Head said the focus remains on delivering physical stores where the community is.
“The intention is absolutely to continue expanding and to deliver physical stores where our community are, naturally that takes time and any rollout will be considered and in line with our overall strategy,” he said.
“Certainly we would love to go to all four corners of the globe when the time is right. And showcase some of Australia’s finest dessert products to the world.”
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