Who shows up and what gets discussed
Regional sibling to the London flagship; pick it if your accounts are weighted toward Benelux or DACH brands rather than the UK retail crowd.
The floor reads as boutique in scale, weighted toward Partnership Managers. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Benelux and DACH affiliate managers and network reps. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the $$ band; book early for the best tier.
- Flight. Short-haul from most European capitals; long-haul from the Americas and APAC.
- Hotel. Hotel rates are reasonable around the venue, with room to negotiate when booked outside the official block.
First-timer prep
- Map the floor before day one — pick the half-dozen booths that own the offers, networks, or platforms you actually need to talk to.
- Pre-book at least two coffees or dinners with people you have only met online; the floor is for serendipity, the meals are for closing.
- Bring a single-question opener that does not start with what do you do — the answer rate is dramatically higher when the prompt is specific.