Who shows up and what gets discussed
Top of the calendar for European iGaming affiliate relationships; SEO publishers, sportsbook BD teams, and casino operators occupy most of the floor and side events.
The floor reads as large in scale, weighted toward Igaming. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
iGaming operators, affiliates, payments, and platform vendors. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the Free–$$$ band; book early for the best tier.
- Flight. Short-haul from most European capitals; long-haul from the Americas and APAC.
- Hotel. Hotel rates are reasonable around the venue, with room to negotiate when booked outside the official block.
First-timer prep
- Side events drive most of the deal flow — secure invites to the operator and sportsbook dinners before the floor opens.
- Build a separate roster for casino vs sportsbook contacts; the audiences barely overlap inside the same network.
- Be ready with jurisdiction questions early — licensing is the gating factor on whether a partnership is even legal in your target markets.