Who shows up and what gets discussed
Strong if the goal is mapping the European ad-tech vendor landscape in a single venue; weaker if the goal is direct affiliate or media-buying deal flow.
The floor reads as mega in scale, weighted toward Ad Tech. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Brands, agencies, and ad-tech vendors across the EU digital-marketing landscape. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the $$$ band; book early for the best tier.
- Flight. Short-haul from most European capitals; long-haul from the Americas and APAC.
- Hotel. Hotel rates around the venue spike during the event; book the official block or a nearby alternative early.
First-timer prep
- Map the floor before day one — pick the half-dozen booths that own the offers, networks, or platforms you actually need to talk to.
- Pre-book at least two coffees or dinners with people you have only met online; the floor is for serendipity, the meals are for closing.
- Bring a single-question opener that does not start with what do you do — the answer rate is dramatically higher when the prompt is specific.