Who shows up and what gets discussed
The room where most APAC-flavored media-buying relationships are formed; the week of unofficial side events around the venue is arguably more valuable than the floor itself.
The floor reads as large in scale, weighted toward All. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Several thousand performance marketers from across APAC and beyond. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Side events
Most of the week's value is in the unofficial circuit — operator dinners, network mixers, and small-group lunches. We track the public invitations as they go live in the run-up.
Cost of attendance
- Ticket. Ticket runs in the $$$–$$$$ band; book early for the best tier.
- Flight. Long-haul from Europe and the Americas; short-haul within APAC.
- Hotel. Hotel rates are reasonable around the venue, with room to negotiate when booked outside the official block.
First-timer prep
- Map the floor before day one — pick the half-dozen booths that own the offers, networks, or platforms you actually need to talk to.
- Pre-book at least two coffees or dinners with people you have only met online; the floor is for serendipity, the meals are for closing.
- Bring a single-question opener that does not start with what do you do — the answer rate is dramatically higher when the prompt is specific.