Who shows up and what gets discussed
Lower-key than the west-coast edition; the publisher-heavy mix makes it the better room when content + SaaS affiliate relationships are the goal rather than mass-affiliate media buying.
The floor reads as mid-scale in scale, weighted toward Publishers. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Mid-thousands of US publishers, content affiliates, and brand managers. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the $$$ band; book early for the best tier.
- Flight. From major US hubs the flight is short-haul to mid-haul; long-haul from Europe and APAC.
- Hotel. Hotel rates around the venue spike during the event; book the official block or a nearby alternative early.
First-timer prep
- Map the floor before day one — pick the half-dozen booths that own the offers, networks, or platforms you actually need to talk to.
- Pre-book at least two coffees or dinners with people you have only met online; the floor is for serendipity, the meals are for closing.
- Bring a single-question opener that does not start with what do you do — the answer rate is dramatically higher when the prompt is specific.