Who shows up and what gets discussed
Editorial-led day on the state of programmatic media — useful for the brand-side narrative, narrower in value for direct-response affiliate teams.
The floor reads as boutique in scale, weighted toward Ad Tech. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Senior brand-side ad-tech buyers and platform leaders. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the $$–$$$ band; book early for the best tier.
- Flight. From major US hubs the flight is short-haul to mid-haul; long-haul from Europe and APAC.
- Hotel. Hotel rates around the venue spike during the event; book the official block or a nearby alternative early.
First-timer prep
- Map the floor before day one — pick the half-dozen booths that own the offers, networks, or platforms you actually need to talk to.
- Pre-book at least two coffees or dinners with people you have only met online; the floor is for serendipity, the meals are for closing.
- Bring a single-question opener that does not start with what do you do — the answer rate is dramatically higher when the prompt is specific.